Ben Norris and Matt Moye started Greenfield Bamboo after achieving success on their own bamboo farms to share their knowledge, and to accelerate the growth of the bamboo industry in Florida. They realized that Florida had perfect weather and growing conditions and was the sweet spot for growing bamboo.

Kevin Barley joined Ben and Matt to help create a Farm Development and Management business that would fit the needs of investors while being the premier vehicle for realizing returns in bamboo farming. 

Successful farming is part art, mostly science, with a lot of hard work thrown in. It starts with choosing the right location, preparing the land, selecting the right plant variety, and then caring for the plants year in and year out to ensure healthy growth and production. By providing Farm Management services, Greenfield Bamboo enabled a truly passive investment that capitalized on their unique bamboo farming expertise and their ability to strategically affect the outcome of the farms. Greenfield Bamboo currently manages one third of all the Florida bamboo plantings, the highest quality farms in the industry.

The Team helped develop the initial harvesting, packing and marketing of the fresh bamboo shoots. This personal experience has helped them provide vision and leadership for the development of this healthy and profitable industry. All are founding members of the Florida Bamboo Growers Association and Mr. Barley is President.